Brand

Brand values

Claim

Siedle is the premium brand in building communication. It is characterized by quality, design, individuality, utility, longevity and intrinsic value.

Quality

The base on which everything else rests.
Siedle provides reliable quality.

Design

Siedle design is committed to functionality, ergonomics and simple operation of complex systems. A reduced design language that concentrates on the essentials lends the products an optical longevity. The styling does not succumb to the influence of passing fads yet remains alert to long-term trends.

Utility

Siedle products are characterized by great utility, high practical value and easy handling for the respective target groups.
The function and operation of our products are based on the expectations of their users.
If there is something the user does not need, we do not even offer it.
What we do offer makes life easier and is simple and convenient to use.

Longevity

Siedle does not develop mayflies. Products and applications are capital goods, designed for long-term benefit and use. They are maintained, updated and, if necessary, repaired. In some cases even after decades.

Intrinsic value

Siedle products have solid value for money - even after many years. This is ensured by materials, design, construction and functionality. Siedle protects its customers’ investments through continuity. The true costs are not only reflected in the purchase price, but also after years of use.

System design

System design extends beyond product design as such. It captures, shapes and designs the entire enterprise and leaves no aspect of brand presence to chance.

System design is not an end in itself: its conceptual strengths are for the benefit of the users.
System design ensures that every required function can be realized aesthetically cleanly within a uniform formal framework.

System design is timeless: only new technology can lead to new forms. Mere product cosmetics are harmful because system products are long-lasting and their design must remain valid for just as long.

Strengths

Concentration

We put all our energy into the continuous improvement, refinement and renewal of door and building communication. Siedle grows with and within the system.

We cannot do everything. But what we can do, we do properly.

Competitive edge

We know what we are doing - and what we have to do for the future. Each innovation benefits from an incomparable wealth of experience. Throughout the decades, Siedle has always been a pioneer, shaping the market and setting standards.

Experience

Siedle as an enterprise has existed for over 260 years now. As a German pioneer of telephony and telegraphy, we have been dealing with communication technology since the end of the 19th century. Siedle was one of the inventors of the door intercom system. And we have been producing building communication systems for around 100 years.

Stance

Social responsibility

The Siedle company assumes a high level of social responsibility for its employees, its location and its environment. It stands for job security, location security and social balance.

Self-sufficiency

Siedle is a medium-sized enterprise that retains its independence and autonomy. The company thus subordinates its growth targets to financial stability.

Caring for the workforce

“At Siedle, the profit is for the people. Not the other way around.“

Horst Siedle
Chairman of the Advisory Board
Entrepreneur and Managing Director from 1970 to 2016