In addition to the exchange of letters and stationery, business communication also covers e-mail correspondence in particular. At Siedle both areas are subject to common principles: the design is well-considered and uniform.

Siedle also provides standards and guidelines for printed stylesheets that require further completion by hand to enable a consistent design typical of Siedle.

Stationery

The visual appearance of the business letters that leave the building is particularly important. Suitable stylesheets have been developed to ensure a uniform formatting of letterhead paper.

Standard version

Form

Siedle letterheads are classic high-quality items of stationery, but remain neutral and reserved. They are used for general business letters as well as for communications from management and senior management.

Basic structure

Front

1 Address field

Company
Contact
Street, building number
Postal code, Town/City

2 Contacts

Date
Name
Telephone number
E-mail address

3 Subject line

5 lines after the address field
without the word “subject”
single-spaced

4 Salutation

4 lines after subject
end with “comma”

5 Body of letter

one blank line after salutation
Sentence begins with a lower-case letter in German and upper-case letter in English
Paragraphs separated by blank line
without indentation

6 Complimentary close and Siedle lettering

4 lines after body of letter
“Yours sincerely,”
One blank line
S. Siedle & Söhne Telefon- und Telegrafenwerke OHG
(3 blank lines)
Signature
Name of signatory
(if required)
Function (if required)

7 Signature (in black ink only)

Left-justified, above the name of the signatory

8 Enclosure

If there are any enclosures with the
communication, the note “Enclosure” (not underlined)
must be placed left-justified on the last line of the
title block on the last page.
If there are fewer than 5 blank lines between the
complimentary close and the attachment, the text
must be divided up in such a manner that a page
break occurs to the next page.

9 Page details

Current page/ total number of pages
left-justified

Continuation sheet

Same letterhead as page 1
Recipient, date
Blank line
Continuation of body of letter

Font specifications

Fonts

Frutiger LT Com 45 Light
Frutiger LT Com 65 Bold
The fonts are already pre-installed
by IT.

Address, correspondence text, page numbers

Typeface light
Subject bold

Address block right

Typeface light

Accentuations

Individual words or even entire text sections can be highlighted by bold letters or by putting a dash (–) in front of them.

Text alignment

Text is always left-justified, starting at the extreme left at the stop and is only indented in cases where this is absolutely necessary.

Special announcements

As with entries about company holidays or changed postal codes, etc., DE or SF are always consulted beforehand.

Notation rules

1 Address

  • Left- justified
  • Contact person (Mr/Ms Surname)

2 Date

  • Months are written in full

3 Name abbreviations

  • The first two letters of the surname and the first letter of the first name - country code.

4 Name

  • • First name and surname written out in full

5 Telephone numbers

  • Consistent notation, preceded by +49
  • Extension number separated with minus sign
  • Tabulator for all numbers

6 E-mail address

  • Single-line version if space is sufficient
  • For very long addresses, insert line break before @

Forms

Even forms and documents that were not designed by the design department must have a uniform and appealing appearance. Corresponding guidelines have been developed as part of the Siedle design concept.

Form header

The basis for each form is a uniform form header bearing the logo. The Siedle logo is imported as an Image and can only be resized proportionally. If a logo is to be embedded in a document, it must be transformed proportionally as a complete image until the desired size is achieved.

Position of the logo (upper edge)

6 mm from top edge of sheet
6 mm from right edge of sheet
Width of the logo = 43 mm
Word stylesheets are provided available by the IT
department.
Font: Frutiger LT Com

Note

If problems arise complying with the Siedle guidelines when working on a system, please contact the IT department.

Basic structure

Settings

Page margin top, 10.7 mm (form header subject heading))
Text field 182 mm
Page margin left, 20 mm
Page margin right, 8 mm
Page margin top, 52 mm (basic text)
Page margin bottom, 25 mm

Writing is always left-justified, starting at the extreme left at the stop and is only indented in exceptional cases. Individual text sections are separated from each other by a blank line.

Footnote

Page specification/date/file name/version number are embedded in a line below the font, left-justified in the format of the Word stylesheet.

  • Current page/total number of pages (Tab 20)
  • Date (Tab 67)
  • File name (Tab114)
  • Version no. (Tab159)
  • A distance of 10 mm must be maintained between the text area and the footnote.

Font specifications

Font type

Frutiger LT Com (Light and Bold)

Sizes

1 heading in the form header (topic heading):
11 point Bold
Line spacing “Exactly” 13 points

2 Running text: 11 point Light and
Bold line spacing “Exactly” 13 points

3 tables: 8 and 11 points Light and
Bold line spacing “Exactly” 10 and 13 points, respectively

Text area

With forms, it makes sense to use the entire sheet width for writing purposes.

Line spacing

Line spacing is set to “Exactly” (Format Paragraph) if no subsequent handwritten entries are made. If subsequent entries are made, a line spacing of 18 points must be observed.

Text formatting

Distinctions

Headings are generally written in bold.
In addition, individual words or even entire text sections can be emphasized

  1. by bold lettering
  2. by prefixing with a dash.

Example:

By prefixing a marker line, an entire text section
or only one word can be emphasized.
The following line of text will then either begin
again on the left at the stop or can also be
indented, if absolutely necessary.

Tables

Tables provide a clear overview of data and information. In order to make them easy to read, they must also be given a clear and appealing form (in accordance with our CD guidelines).

Lines

The line starts left-justified under the text and continues to the margin of the text area. Line thickness 0.25 points

Line spacing

The distance between two lines corresponds to 18 points. This provides sufficient space for a handwritten entry.

Stylesheets

Note

Numerous stylesheets are available for download in the stylesheet directory.

Business cards

The standard version of the Siedle business card consists of a printed front and a white back. Consultation with Human Resources is necessary for the ordering of business cards and the specifications of the holder’s function. A request form can be found in the download area.

Standard version

Content structure

  • Company name
  • Address of head office
  • Telephone number
  • Fax number (optional)
  • Mobile phone number (optional)
  • www.siedle.de
  • E-mail address
  • First name, surname
  • Function
  • No titles such as Dipl. or Ing.
  • Only high academic degrees such as Dr or Prof. are placed in front of the name.

Bilingual

The bilingual version of the Siedle business card is printed on both sides. As a rule, the German standard version is located on the front, the second language on the back.

Content structure

  • Company name
  • Address of head office
  • Telephone number
  • Fax number (optional)
  • Mobile phone number (optional)
  • www.siedle.de
  • E-mail address
  • First name, surname
  • Function
  • No titles such as “Dipl.” or “Ing.”
  • Only high academic degrees such as Dr or Prof. are placed in front of the name.

Second language

  • Add country to the address, e.g. “Deutschland”
  • Phone, fax, mobile
  • German function (specified by Human Resources)

Siedle Group

The front corresponds to the standard version of the Siedle business card. The logos of the individual Siedle Group companies are shown on the back.

Lettering

1 Telephone numbers

  • Consistent notation, preceded by +49
  • Extension number separated by minus (-) sign
  • Tabulator for all numbers
  • Tablature = one space after the longest term
  • Long numbers are scaled horizontally/li>

2 E-mail address

  • Single-line version , if space is sufficient
  • For very long addresses, insert line break before @

Blank lines

  • Half empty line after company name
  • Half a blank line after address
  • Two blank lines before name

Application form

Note

In the list of stylesheets you will find an application form as a PDF file. Please send the completed form to Human Resources.

E-mail correspondence

Just as general conventions apply to correspondence, Siedle also has binding rules for the composition of e-mail messages. These ensure that every message is perceived as part of a comprehensive visual brand presence.

Content and structure

1 Address field

  • E-mail address of the recipient(s)

2 Subject line

  • A subject that is as short and clearly formulated as possible helps recipients to sort the communication and to search in their inbox at a later date.

3 Salutation

  • Depending on how “close” the relation is to the recipient, the salutation of “Dear Mr Smith” is recommended. Depending on the relationship in question, first names can also be used (“Dear John”). A salutation in the German polite form will be dispensed with in this case.
  • Close with a comma

4 Body

  • One blank line after salutation, the first sentence begins with a lower-case letter [in German, and upper-case letter in English]
  • Paragraphs are separated from each other by a blank line.
  • No indentation is made at the start of a paragraph
  • There are no line breaks within a paragraph, as this may lead to a confusing display – depending on the browser used.

5 Complimentary close and signature

  • “Yours sincerely,”
  • One blank line
  • First name and surname of the signatory
  • In the line below, the function
  • Signature: see next chapter

6 Attachment

  • Attachments are placed at the end of the email, one line below the signature completion.

E-mail signature

Yours sincerely,

First name, surname p.p.
Function

S. Siedle & Söhne Telefon- und
Telegrafenwerke OHG
Bregstraße 1, 78120 Furtwangen
Telephone: +49 7723 63-xxx, fax: +49 7723 63-xxx
Company headquarters: Furtwangen
District court of Freiburg HRA 610683

Data protection declaration:
https://www.siedle.de/datenschutz
Information obligation:
https://www.siedle.de/informationspflicht

Out-of-office message

Subject: First name surname is out of the office

Dear Sir or Madam,

Many thanks for your message. I am not in the office until DD MMM YYYY. Your e-mail will not be forwarded; I will read and answer it when I return. I appreciate your understanding in this matter and thank you in advance for your patience.

In particularly urgent cases, please contact my colleague, First name Surname (Enable JavaScript to view protected content.).

I ask for your understanding. Thank you in advance for your patience.

Yours sincerely,
First name Surname p.p.
Function

S. Siedle & Söhne Telefon- und
Telegrafenwerke OHG
Bregstraße 1, 78120 Furtwangen
Telephone: +49 7723 63-xxx, fax: +49 7723 63-xxx
Company headquarters: Furtwangen
District court of Freiburg HRA 610683

Data protection declaration:
https://www.siedle.de/datenschutz
Information obligation:
https://www.siedle.de/informationspflicht